Our Mission & Core Values

Our Mission

To support and inspire those living or transitioning to a dairy free lifestyle with tips and recipes to make life easy and, just as importantly, delicious. 

Our Core Values

To be kind and respectful // Listening, valuing, encouraging and treating others how we would want to be treated.

To show integrity and authenticity // Operating by the highest standards at all times and never pretending to be something that we’re not.

To be a lifelong student // Knowing that there’s no such thing as perfection, just continual growth and learning … and a whole lot of grace along the way.

To dream big // Using our imagination and not being afraid to go after our wildest dreams.

To focus on quality // Delighting our readers with products of the highest value, excellent customer service and the finest attention to detail.

To have fun // Because laughter is absolutely the best medicine and because we should never take ourselves too seriously.